A React, Next.js, Node, and Tailwind contribution to a community-driven platform blending social content with a gear-oriented commerce experience.
A React / Next.js / Node / Tailwind contribution to a community and commerce platform, representative of our work at the intersection of social and ecommerce.
Community platforms are hard because two very different jobs have to happen on the same screen: social content that invites scrolling, and commerce flows that close a sale. Most sites do one well and pay for it on the other. GoWild needed both — a feed that felt social and a gear store that felt decisive — without the architecture collapsing under its own weight.
We contributed to the Next.js and React front end with Node services and Tailwind styling, focused on keeping both sides of the product fast and legible. Social feeds were optimized for scroll performance and rich media, while product pages were rebuilt for clarity and a straightforward purchase flow. A shared component library kept the community and commerce experiences consistent rather than feeling like two different apps bolted together.
Here's how we thought about the implementation, the choices we made, and how we delivered it—without sharing anything that would compromise client privacy.
Split the community feed and product pages into independent surfaces with a shared component library underneath.
Used Next.js rendering strategies so social content and gear pages both reach search engines with full HTML.
Tuned image handling and data fetching so the feed stays smooth on mobile data.
Designed the commerce flow to be usable in a few taps without abandoning the community feel.
Platform metrics stay with the client, but the refactor improved mobile browsing speed and simplified the path from a social post to a product page.
