A progressive web experience on PHP, Laravel, and jQuery for one of esports' best-known brands, with custom application behavior and a more dynamic interactive surface.
A PHP / Laravel / jQuery / PWA contribution in the gaming sector, representative of our work on media-heavy, community-led platforms.
Esports audiences are young, mobile, and fast to leave anything that feels slow or dated. The existing SK Gaming experience needed a step up — more dynamic, more app-like, and capable of delivering news, rosters, and schedules without the full-page reloads a 2015 site would rely on. It had to feel like a product, not a magazine.
We contributed to a PHP and Laravel backend with jQuery-driven interactivity, wrapped in a PWA shell so the experience could install on phones and feel app-like without a native build. Pages for teams, matches, schedules, and editorial content were each tuned for speed and shareability. The PWA layer let power-fans come back to skgaming.com the way they'd open an app, not a bookmark.
Here's how we thought about the implementation, the choices we made, and how we delivered it—without sharing anything that would compromise client privacy.
Wrapped the site in a PWA shell so it installs on mobile and feels like a native app.
Used Laravel to keep the backend organized as team, match, and content systems expanded.
Tuned the front end for fast rendering on the mobile devices the audience actually uses.
Structured editorial and roster content for SEO so news and team pages are discoverable individually.
Traffic metrics stay with SK Gaming, but the PWA rebuild improved repeat engagement and reduced bounce on mobile.
