A professional services website for a data analytics and omni-channel communications firm, built to prove capability in the first scroll and stand up to a technical audience.
A live technology-sector WordPress website, representative of how we approach digital presence for data analytics and B2B communications firms.
Analytics firms live and die on credibility, and Meridian Data Pro's site had to survive the skeptical glance of both marketing leaders and technical buyers. The old experience was either too corporate or too abstract — visitors couldn't tell which services were on offer or which use cases the firm actually served. Leadership wanted something that read as modern, technical, and competent without drifting into buzzwords.
We built meridiandatapro.com on WordPress with a clean service hierarchy, a clear point of view, and copy that respects a technical reader. Data analytics, omni-channel communications, and supporting services each get their own focused page, so someone searching for a specific capability lands somewhere that actually answers their question. The build is fast, accessible, and straightforward for the internal team to maintain.
Here's how we thought about the implementation, the choices we made, and how we delivered it—without sharing anything that would compromise client privacy.
Gave each capability (analytics, omni-channel, supporting services) its own searchable, standalone story.
Used plain, technical language instead of marketing fluff so analytics buyers can self-qualify quickly.
Tuned the WordPress stack for performance so the site holds up on slow conference Wi-Fi and mobile networks.
Added structured markup so search and AI answer engines can accurately describe what the firm does.
Specific lead and engagement numbers stay private, but the firm sees stronger inbound fit — the right prospects reach out with the right context.
