WordPress work for an Arlington, Virginia university that needed a more polished, manageable content experience across dozens of programs and audiences.
A WordPress contribution for an Arlington, Virginia higher-education institution, representative of our work on education and distributed-team websites.
A university website is really hundreds of websites with one URL — programs, admissions, campus life, faculty, research, news. Every department has its own audience and its own content calendar. Marymount needed a WordPress environment that kept everything on-brand while letting distributed teams publish without breaking the site.
We contributed to WordPress work for marymount.edu, focused on editorial workflows, template consistency, and page performance across a large content footprint. The structure lets program pages, news, and landing content each serve its own audience without forking into a dozen different visual dialects. As an Arlington, Virginia institution, local search and higher-education SEO were treated as part of the core work, not an afterthought.
Here's how we thought about the implementation, the choices we made, and how we delivered it—without sharing anything that would compromise client privacy.
Built page templates that keep program and department content visually consistent across editors.
Tuned the WordPress setup for performance across a large content footprint of images and embeds.
Structured metadata and headings so prospective students can find programs through long-tail search.
Kept editorial tools simple so non-technical staff across departments can publish without developer support.
Traffic and admission funnel metrics stay with the institution, but the editorial experience improved and program pages are faster to find and faster to load.
