A portfolio-led WordPress website for a residential lighting and interior design studio, built to showcase rooms, projects, and services with the polish clients expect before they ever inquire.
A live WordPress website in the residential interior design sector, representative of our portfolio-driven web work for design-led service businesses.
Interior design is a visual business, and the old website wasn't doing the work justice. Prospective clients judge a designer by the imagery on their site within seconds, so a slow, cluttered WordPress theme was losing leads before the phone ever rang. The studio needed a modern interior designer website that felt as refined as the rooms they actually design — without trapping the owner in a custom build they couldn't update themselves.
We rebuilt JG Lighting & Design as a photography-first WordPress website with a clean grid, calm typography, and responsive layouts that behave on every screen. The content model is structured around projects and services so the owner can publish a new lookbook or room study without touching code. Performance, accessibility, and clean semantic markup were baked in so the site rewards both the reader and the search and AI engines that index interior designer websites.
Here's how we thought about the implementation, the choices we made, and how we delivered it—without sharing anything that would compromise client privacy.
Built the portfolio around rooms and projects so visitors can scan work the way they actually shop for a designer.
Used a lightweight WordPress theme and custom CSS so pages load fast on mobile, where most residential design browsing happens.
Structured service pages (lighting design, interior consultation, full-room projects) around the long-tail keywords potential clients actually search.
Kept the WordPress editor simple so the studio can add new projects themselves without re-hiring a developer every time.
We don't publish per-client conversion numbers, but the studio reports cleaner inquiries and shorter qualification calls — people already understand the aesthetic and services before they reach out.
