The Problem
What needed to be fixed.
Outdoor travel discovery is different from hotel booking — people browse in bursts, often near the edge of cell coverage, and need to trust that a campsite looks like its photos. A mobile app for this job has to handle imagery-heavy discovery, location-aware browsing, and booking with equal weight. The experience had to feel like a travel product, not a form.
What We Did
How we tackled it.
We contributed to Hipcamp's iOS and Android experience, focused on smooth discovery, strong imagery, and flows that hold up on weak mobile data in rural areas. Native components handle the interactive parts — maps, galleries, booking — so the app stays responsive even when the network doesn't. The design keeps the outdoor feel of the brand without sacrificing the tight UX mobile commerce requires.