Case Study

Airport Experience by OTG

A travel and hospitality-facing WordPress site focused on presentation, usability, and accessible content across airport terminals and amenities.

Quick Overview

Web Platform

A WordPress contribution to a travel hospitality platform, representative of our work on content-heavy, multi-property travel websites.

The Problem

What needed to be fixed.

Travel content has a hard job: the reader is stressed, on a phone, possibly roaming, and just wants a clear answer to a specific question — where do I eat, what's in this terminal, how does this work? A heavy, cluttered travel website fails the moment a traveler opens it. OTG needed a site that respected the reality of a traveler's attention.

What We Did

How we tackled it.

We contributed to otgexp.com as a WordPress site tuned for fast, clean content delivery across terminals, amenities, and partner experiences. Page templates are structured so a traveler can answer one question quickly and move on. The editorial system is built for a marketing team that publishes often, across many properties, without breaking consistency.

How We Built It

The approach and structure we used.

Here's how we thought about the implementation, the choices we made, and how we delivered it—without sharing anything that would compromise client privacy.

01

Approach 1

Built content templates around specific traveler questions: what's here, how do I use it, where do I go next.

02

Approach 2

Tuned the WordPress stack for fast mobile loads on spotty airport Wi-Fi.

03

Approach 3

Designed the content model so new terminals, restaurants, and amenities can be added without custom development.

04

Approach 4

Kept navigation minimal — a traveler shouldn't need to learn a site before they can use it.

The Stack

Tools and platforms we used.

WordPress
The Results

What this created for the business.

  • Travelers can find a specific answer in a few taps instead of reading a marketing page.
  • Marketing can publish new properties and amenities without re-building the site each time.
  • The experience performs on real airport networks, not just on a designer's laptop.
About the Metrics

We share what matters, keeping the sensitive details private.

Operational metrics stay private, but the site's performance on mobile is measurably better than the previous experience.